A little about me
For me, the best brands are created through genuine collaboration. I take the time to understand your business, your vision and what you want to achieve, then work alongside you to transform those ideas into a clear, considered brand that truly reflects the business you envisage.
Coming from an agency background, I spent many years working on brands without ever meeting the people behind them. Today, one of the things I value most about running my own studio is being able to work directly with my clients. There are no layers between us. You’ll work with me throughout the entire process, from the early strategic thinking and creative direction through to bringing your brand to life.
As a founder myself, I understand how much goes into building a business and how personal that journey can be. I’ve worked alongside founders at many different stages, from those preparing to launch their very first business through to established New Zealand companies and global brands such as Prologic Skincare and Furnware. That experience has given me a deep understanding of how businesses evolve and how their brands need to evolve with them.
After working together, you’ll come away with more than a beautiful brand. You’ll have a complete, considered brand that you feel genuinely confident in, with everything you need to move into your next stage of business with clarity and excitement.
The story behind Organic Lines
Outside of client work, I love creating hand-drawn patterns. This love of drawing is where the name Organic Lines originated, bringing together my passion for design and the natural, often imperfect beauty of hand-drawn elements. The signature spotty pattern you’ll see on my studio’s front door and walls is one I created myself, making it a little piece of my creativity that’s woven into the space and the brand.
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