BRANDING
Strategic brand identities for businesses ready to evolve
Bringing your brand to life
Every brand starts in a different place, which is why each project is tailored to your business and goals. The packages below act as a guide, with every brand identity customised to suit your needs and stage of growth.
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Perfect for new businesses looking to launch with a strong foundation. Includes essentials to get your brand up and running:
Brand strategy consultation
Primary & secondary logo
Brandmark/favicon
Colour palette
Font selection
Brand guidelines
Optional: social media templates, business cards, stationery, email signature or email marketing templates
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For established businesses looking to refresh or evolve their brand. Includes tailored solutions to align your brand with where your business is now:
Strategy session
Brand audit and review
Brand refresh or full rebrand
Updated visual identity and logo
Brand guidelines and usage support
Social media templates
Collateral refresh
Email signature
Email marketing templates
Brand roll-out throughout existing website or custom website refresh
Optional: photography mood-board and art direction with photographer
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A full-service package for businesses looking for a complete brand experience. Includes everything from strategy to execution, tailored to your needs:
Brand strategy and full visual identity
Full brand guidelines
Custom website design and development
Packaging design (product labels, boxes, wraps)
Marketing materials (social templates, print collateral)
Photography, copywriting, marketing strategy or additional assets
“Working with Leticia to design my branding was a great experience. She really worked to understand my needs and the results were better than I could have wished for. I recommend her without reservation.”
JOHN CRAIG
CHANGE MANAGEMENT SOLUTIONS
FEATURED WORK
A curated look at some of our recent branding work. Click through to learn more about each journey.
FAQ
Everything you need to know about working together
I know every business is unique and clients often have questions about services, process, or how we work together. Here are answers to some of the questions we hear most often.
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Every branding project is tailored to each client, but typically includes understanding your business, defining your brand strategy, creating a visual identity (logo, color palette, typography), and providing brand guidelines. Additional elements like stationery, social templates, or packaging can also be included depending on your needs.
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The timeline depends on the size and scope of the project. Small businesses or startups may take 4–6 weeks, while a full brand refresh or more complex projects can take 8–12 weeks. We work with you to create a timeline that fits your goals and ensures quality.
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Absolutely. Many clients come to me feeling unsure about where to begin, and that’s completely okay. I’ll guide you through the process, ask the right questions, and help clarify what will best support your business, so we can shape a solution that feels clear and manageable.
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Branding costs vary depending on the project scope and what’s included. We offer packages tailored to startups, existing businesses, or full-service solutions including websites and packaging. Every quote is custom, so we can create something that works for your business and goals.
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We can work with your current brand, whether it needs a refresh or a complete redesign. Every project is unique, and we’ll tailor our services to suit your business, making sure the outcome reflects where you are now and where you want to go.
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Absolutely! I encourage clients to meet with me before moving forward. It’s a great opportunity to discuss your business, goals, and ideas, and for you to get a sense of my process and approach. Collaboration and understanding are key to creating a brand that truly works for you.
Have another question?
Feel free to book a call or Zoom chat, or make an enquiry here.