The words logo and brand are often used interchangeably, but they’re not the same thing. Your logo is an important part of your brand, but it’s only one piece of a much bigger picture.

Colour is one of my favourite parts of creating a brand, and it’s also one of the most common topics of conversation when speaking with clients.

How much colour is too much? Can we introduce something new? How do we create more flexibility without losing consistency?

Your business has changed, but has your brand changed with it? It’s a situation I see often. A business starts with what it needs at the time. Perhaps you created your own logo, worked within a limited budget or developed your branding before you had a clear understanding of your audience and where the business could go.