Your business has evolved.
Your brand should
reflect that.
We create refined brands and websites for businesses ready to step into their next chapter with clarity, confidence, and intention.
FEATURED WORK
Selected branding projects
A curated look at some of our recent branding work. Click through to learn more about each journey.
“We highly recommend Leticia at Organic Lines to anyone seeking exceptional branding and web design services. Her talent, professionalism, and passion for her work have made a lasting impact on our business, and we are incredibly grateful.”
JESS SHAW
VESTA FINANCE & ADVISORY
SERVICES
How we can help
Your brand influences how your business is perceived, trusted, remembered, and valued.
Whether you’re launching something new or evolving beyond where your business began, we create branding and websites designed to support where you’re heading next.
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Brand strategy and positioning
Brand audits and refreshes
Logo design and visual identity
Colour palettes and typography
Brand guidelines and toolkits
Social media and marketing templates
Collaboration with selected copywriters & photographers
Art direction and photographic moodboards
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Website strategy and planning
Custom website design and build
Template-based website customisation
User experience and page layout design
Mobile and responsive optimisation
Squarespace website design
Shopify website design for product-based businesses
Collaboration with developers for larger-scale builds
Content structure and guidance
Photographic moodboards and art direction
Collaboration with selected photographers
Website launch and handover
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Product packaging design
Label and box design
Packaging refresh and redesign
Art direction and photographic moodboards
Collaboration with selected photographers
Collaboration with copywriters suited to your brand
Print-ready files and specifications
Guidance on materials, finishes, and suppliers
Multi-product packaging systems
ABOUT US
Creating work that connects and inspires
I’m Leticia, the founder of Organic Lines and based in Hawke’s Bay. With over 20 years of design experience and a background in advertising agencies, I’ve worked with businesses across New Zealand and worldwide. For nearly four years, my studio on Tennyson Street has been a place to create, collaborate, and bring brands to life.
My passion for business has grown through years of working closely with clients and learning about their businesses, passion, and goals. This fusion of branding and business insight naturally led me to create my own eCommerce business DAB LAB.
I love working alongside business owners and marketing teams, taking a considered and collaborative approach to every project. When needed, I collaborate with select creatives to suit each brief, ensuring every brand, website, or packaging solution is tailored, thoughtful, and aligned with where the business is heading.
