A street scene in a European city with colorful buildings, cobblestone street, and a church tower in the background.
BRANDING
WEBSITES
PACKAGING

Creating unforgettable brands

A woman with short black hair, smiling, wearing a black sheer long-sleeve top and gray pants, sitting cross-legged on a green chair against a plain white wall.

Organic Lines is a brand design studio specialising in transformation.  I help New Zealand businesses rethink, reshape and reposition their brands. Blending strategy and refined design to support long-term growth.

MAKE AN ENQUIRY
Prologic skincare set, including cream cleanser and pre cleanse oil, with a black facial brush in the background, on a gray textured surface against a gray textured wall.
A silver laptop on a beige surface displaying the homepage of Urban Retreat Hastings, a hair and beauty salon website, with a background image of a woman with long flowing hair and a welcoming message.
Branding for Vesta by Organic Lines Design Studio. Black background with minimal white text reading 'VESTA' in the center.

FEATURED WORK

Selected branding projects

A curated look at some of our recent branding work. Click through to learn more about each journey.

Two women standing indoors, laughing and smiling, dressed in black, with books and furniture in the background.
VESTA >
Exterior of a beachside restaurant or bar with a large neon sign reading "Dux" and a cocktail glass with an orange slice inside, surrounded by green plants on the wall. The scene is during sunset with the ocean and a cloudy sky in the background.
MIX'D COCKTAIL BAR >
A woman with long dark hair wearing a white blouse and blue jeans is peeking from behind a white fabric backdrop while holding her hair with one hand. There is a black tripod stand in front of her.
MARIA WARD >

“We highly recommend Leticia at Organic Lines to anyone seeking exceptional branding and web design services. Her talent, professionalism, and passion for her work have made a lasting impact on our business, and we are incredibly grateful.”

Two women standing indoors, smiling and posing for the photo, with a plain wall on the left and a room with furniture and plants in the background.

JESS SHAW
VESTA FINANCE & ADVISORY

SERVICES

How we can help

We offer a range of design services to support businesses as they grow and evolve. Every project is unique and approached with clarity and care, with services tailored to suit the specific needs, goals, and direction of each client.

    • Brand strategy and positioning

    • Brand audits and refreshes

    • Logo design and visual identity

    • Colour palettes and typography

    • Brand guidelines and toolkits

    • Social media and marketing templates

    • Collaboration with selected copywriters & photographers

    • Art direction and photographic moodboards

    Learn more about branding >

    • Website strategy and planning

    • Custom website design and build

    • Template-based website customisation

    • User experience and page layout design

    • Mobile and responsive optimisation

    • Squarespace website design

    • Shopify website design for product-based businesses

    • Collaboration with developers for larger-scale builds

    • Content structure and guidance

    • Photographic moodboards and art direction

    • Collaboration with selected photographers

    • Website launch and handover

    Learn more about website design >

    • Product packaging design

    • Label and box design

    • Packaging refresh and redesign

    • Art direction and photographic moodboards

    • Collaboration with selected photographers

    • Collaboration with copywriters suited to your brand

    • Print-ready files and specifications

    • Guidance on materials, finishes, and suppliers

    • Multi-product packaging systems

    Learn more about packaging >

Black and white photo of a desk with a laptop displaying 'VESTA' Finance & Advisory, a printed brochure with the same logo, a pair of sunglasses, a coffee cup, and someone holding a smartphone.
A white pump bottle labeled 'PRODICT', containing pre-cleanse oil for advanced skincare technology, resting on a round white surface with a beige background.

ABOUT US

I’m Leticia, the founder of Organic Lines, based in Hawkes Bay. With over 20 years of design experience and a background in advertising agencies, I’ve worked with businesses across New Zealand and worldwide. For nearly four years, my studio on Tennyson Street has been a place to create, collaborate, and bring brands to life.

My passion for business has grown through years of working closely with clients and learning about their businesses, challenges, and goals. This fusion of branding and business insight naturally led me to create and run my own eCommerce business.

I love working alongside business owners and marketing teams, taking a considered and collaborative approach to every project. When needed, I collaborate with select creatives to suit each brief, ensuring every brand, website, or packaging solution is tailored, thoughtful, and aligned with where the business is heading.

A woman with short dark hair wearing a gold-colored sleeveless jumpsuit stands indoors, holding a black marker near her chin while looking thoughtfully to her left. She has a sketchbook open in her left hand. Behind her is a white bookshelf with assorted potted plants and decorative items, and a beige couch with throw pillows is partially visible in the foreground.

Creating work that connects and inspires

GET IN TOUCH
Woman sitting on a bean bag chair, taking notes with a pen and notebook in a cozy living room with a white bookshelf behind her, decorated with plants and vases.
A modern office with a white desk and two plush, lime green chairs. The background features a black-and-white dotted wall, a white bookshelf with plants, and a large potted plant on the desk. Computer monitors and a laptop are on the desk.
Close-up of a green Monstera leaf with a black and white patterned background.