A trusted Hawke’s Bay butcher known for premium cuts and exceptional service, The Classic Butcher was ready to evolve with a growing demand for convenient, at-home ordering. With no online presence, they needed a digital transformation that felt true to their roots.

We created a fully customised Shopify website, giving customers easy access to their favourite products while reflecting the warmth, quality, and tradition of the in-store experience. To ensure consistency across all touchpoints, we developed a photographic moodboard and worked with photographer Charlotte Anderson to capture authentic, inviting imagery. Using the brand’s green palette instead of standard butcher blacks, we achieved a modern, fresh, and cohesive look.

The result is a beautifully designed, easy-to-navigate online store that feels just as personal and premium as visiting in person - ready to serve loyal locals in Hawke’s Bay and new customers across the North Island.