REGEN+
REGEN+ is a brand committed to premium, mindful wellness products, including New Zealand’s only certified organic beef organ supplement. They needed a brand identity, packaging, and online store that reflected their values, premium quality, and authenticity. We created a cohesive visual identity paired with thoughtful packaging and a fully customised Shopify website to bring their brand to life.
The identity features an earthy colour palette, with primary green and gold accents, reflecting natural ingredients and elevated quality. Packaging design was created to feel refined, cohesive, and aligned across all products, while the Shopify website provides a seamless, user-friendly experience that mirrors the brand’s modern, premium aesthetic.
This project demonstrates how considered design across brand, packaging, and digital presence can work together to create a strong, consistent, and premium experience for customers.
PROJECT SCOPE
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Logo design and brandmark
Colour palette and typography
Brand guidelines and toolkits
Social media direction
Collaboration with selected copywriters & marketing strategy - Rachel Allen Marketing
Art direction and visual moodboards
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Product label design
Brand-aligned design
Art direction and photographic moodboards
Print-ready files and specifications
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Shopify website design and build
User experience (UX) and navigation design
Mobile and responsive optimisation
Integration of product pages and online store functionality
Work with Organic Lines
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