REGEN+


REGEN+ is a brand committed to premium, mindful wellness products, including New Zealand’s only certified organic beef organ supplement. They needed a brand identity, packaging, and online store that reflected their values, premium quality, and authenticity. We created a cohesive visual identity paired with thoughtful packaging and a fully customised Shopify website to bring their brand to life.

The identity features an earthy colour palette, with primary green and gold accents, reflecting natural ingredients and elevated quality. Packaging design was created to feel refined, cohesive, and aligned across all products, while the Shopify website provides a seamless, user-friendly experience that mirrors the brand’s modern, premium aesthetic.

This project demonstrates how considered design across brand, packaging, and digital presence can work together to create a strong, consistent, and premium experience for customers.

PROJECT SCOPE

    • Logo design and brandmark

    • Colour palette and typography

    • Brand guidelines and toolkits

    • Social media direction

    • Collaboration with selected copywriters & marketing strategy - Rachel Allen Marketing

    • Art direction and visual moodboards

    • Product label design

    • Brand-aligned design

    • Art direction and photographic moodboards

    • Print-ready files and specifications

    • Shopify website design and build

    • User experience (UX) and navigation design

    • Mobile and responsive optimisation

    • Integration of product pages and online store functionality

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