From tired to timeless: a full rebrand that redefined a local favourite.

When new owners took over Off The Track, the brand no longer reflected the experience they envisioned. The refreshed identity balances warmth and sophistication, creating a space where locals enjoy casual meals with family but also feel proud to host guests or celebrate special occasions.

At the heart of the new brand is a custom wordmark, inspired by the Te Mata hills and Tukituki River, paired with a contemporary font and subtle visual cues. These elements extend across signage, menus, marketing collateral, and supporting graphics, giving the team a cohesive and polished brand presence.