BENSON PROPERTY


A clean and modern brand refresh for Benson Property. We retained key elements of the existing brand while pairing them with a contemporary font to create a fresh, professional identity.

To personalise the brand, we also introduced a pink version, reflecting Pat’s favourite colour, adding warmth and approachability while maintaining a cohesive, polished look. The refreshed identity ensures consistency across all touchpoints, presenting Benson Property as professional, approachable, and modern.

PROJECT SCOPE

    • Retained legacy brand elements for continuity

    • Modern font selection for a fresh, professional look

    • Alternate pink version for personalised branding

    • Colour palette and typography guidance

    • Brand guidelines

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