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Meet the founder & lead designer.


Hi, my name is Leticia. I am currently based in beautiful Hawke's Bay, New Zealand with over 16 years experience, mostly with one of Napier's most successful advertising agencies. My passion is to create authentic brands that connect with my clients values and their customers.

I have always been drawn to nature, simplicity and slow living which has made its way into my design work, ranging from yoga and meditation I love, to the outdoors where I spend any spare moment, it all inspires my work.


I love to make the experience with the client as relaxed and fun as possible, which is where the most natural results are born. Organic lines was born out of a passion to help emerging

entrepreneurs grow and connect.

Leticia Masseurs of Organic Lines Design Studio smiling while sitting in green seat against beige wall

Meet our copywriter & designer.


Hi, my name is Daniel, residing in Napier, born and raised in the sunny Hawkes Bay. 


After being a silent partner of Organic Lines for quite some time I am excited to finally step from the shadows and come on board as copywriter & designer​.

My role is to assist Leticia in creating a confident and complete brand that reflects your values as a company or individual, while using fresh and honest copy to connect you to your audience.

With a Degree in visual design, plus over 15 years experience in the design industry, I have a wealth of knowledge and an eye for those finer details that will help you stand out from your competitors.

Daniel Hislop of Organic Lines Design Studio drawing illustration using procreate on iPad, sitting at desk with coffee infant of large rubber planet and black and white spotted wall

Meet our social media manager.


Hey there! I’m Emma, a digital marketer based in the beautiful Havelock North, Hawke’s Bay. I’ve spent over a decade refining my skills, including a memorable stint with one of Hawke’s Bay’s fine wineries., where I nurtured my passion for creative storytelling in the digital space. 


When I’m not amplifying brands online, you’ll find me exploring New Zealand’s stunning landscapes with my husband and two young daughters. My love for serenity and authenticity deeply influences my work, giving it a unique, organic touch.


I love to tailor strategies that work, create content that resonates, and make pages reflect who brands truly are. Plus, with a wide digital marketing skillset and experience, I can help bring a unique story to life, in many forms. It's all about sharing the real, authentic you with the world!

Emma Waites of Organic Lines Design Studio working on laptop, sitting at desk infant of black and white spotted wall with pot plant on shelf and green seats in the foreground
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