Off The Track
After purchasing Off The Track Restaurant as an existing business, the excited new owners soon realised that changes would quickly need to be made. From the brand itself to the menu and more, there was a whole new feel to create to really get this place to where it needed to be.
New Branding was essential. The design needed to bring a level of sophistication yet still required a family friendly feel that the restaurants generous space was perfect for. A classy and modern font was chosen then further developed to incorporate the flowing hills and sun of the beautiful Hawke’s Bay, the wording stacked like the Te Mata hills above the Tukituki River. The logo elements of sun and hills offered perfect elements to be used as brand marks across any required print collateral.
A fun brand to design, always challenging and exciting to create a look that can perfectly span different moods and walks of life.