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  • Writer's pictureleticiamasseurs

The Organic Lines Design Process


As a passionate brand designer, I understand the transformative power of a strong visual identity. Whether you're starting from scratch or refreshing an existing brand, the journey to a distinctive brand identity is both exciting and intricate. In this guide, I'll walk you through each step of my brand design process, offering a behind-the-scenes look at how I bring your brand's vision to life.


Step 1: Making the First Move

The first step in any brand design journey is reaching out. I invite you to share your business vision and goals with me, which sets the foundation for a tailored design process. Whether it’s a call, an email, or a meeting, this initial interaction is crucial for me to understand what you envision and require for your brand.


Step 2: Understanding Your Vision

Our next step is a discovery conversation, which can be conducted in person or via Zoom. This conversation is essential as it allows me to delve deep into your business’s unique aspects and the nuances of your brand. It’s about aligning our creative visions and setting clear expectations for the project.


Step 3: Refining Your Chosen Direction

After you’ve had time to consider the presented concepts, we’ll discuss your feedback. This phase is collaborative—your insights are invaluable, and any adjustments needed to perfect the chosen concept are made here. It’s about refining and tuning the design until it perfectly aligns with your vision.


Step 4: Bringing Your Brand to Life

Once you approve the design, I finalise and supply all branding elements, including logos, colour palettes, typography, and supporting files. You will receive everything needed to deploy your brand confidently across various platforms.


Step 5: Empowering Your Brand Implementation

My support doesn’t end with the delivery of your branding materials. I provide ongoing guidance to help you understand and utilise your new branding effectively. It’s important to me that you feel confident and equipped to bring your brand into the world.


Creating a brand that truly represents your business and resonates with your target audience is a journey I am passionate about. With clear steps and continuous collaboration, I ensure that this process is not only fulfilling but also results in a brand identity that you are proud to showcase.


Are you ready to begin this exciting journey and see your vision come to life?

Contact me today at Organic Lines Design, and let’s create something beautiful together.


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