Brand Identity & Packaging Design
Milly’s Magic is a beauty and healthcare business from Hawke’s Bay, New Zealand, that sells organic handmade balms, soothers, soaps and body oils. The products are sold locally in markets and internationally online with an outlook to sell in selected health stores.
Our role with Milly’s Magic was to redesign their brand identity to reflect the organic and natural feel of the products, using the image of New Zealand's native Kawakawa leaves, being an ingredient used extensively throughout their product range. From this brief I created the Milly’s Magic logo, which encapsulates the natural ingredients in a modern, clean feel which could be reproduced on products of any scale.