Logo Design, Packaging
& Print Design
Milly’s Magic is a beauty and healthcare business from Hawke’s Bay, New Zealand that sells organic handmade balms, soothers, soaps and body oils.
The products are sold locally in markets and internationally online with an outlook to sell in selected health stores.
LOGO COLOUR PALETTE
My role with Milly’s Magic was to redesign their brand identity to reflect the organic and natural feel of the products, using the image of New Zealand's native Kawakawa leaves, being an ingredient used extensively throughout their product range. From this brief I created the Milly’s Magic logo, which encapsulates the natural ingredients in a modern, clean feel which could
be reproduced on products
of any scale.
I oversaw the print production process with the labels to ensure consistency with colour and quality so when together the product range reflects a cohesive brand in a store setting. I arranged and photographed a selection of Milly’s Magic products, the goal of the photo shoot was to reflect a very soft, natural look and feel.
Company business cards
9 soap labels
2 balm labels in 3 sizes
Body oil labels
LETICIA HAS RECENTLY CREATED A COMPLETE REBRAND FOR MY LITTLE BUSINESS AND I COULDN’T BE HAPPIER! SHE WAS INCREDIBLE TO WORK WITH RIGHT FROM THE BEGINNING. FROM THE FIRST CONVERSATION, RIGHT THROUGH TO THE LAST, SHE WAS A GREAT LISTENER, SHARED FRIENDLY YET PROFESSIONAL ADVICE AND COMMUNICATED FLAWLESSLY THROUGH THE ENTIRE PROCESS. ONCE I DECIDED ON A LOGO SHE WENT EVEN FURTHER TO ORGANISE ALL MY PRINTING FOR ME AND ENSURE THE COLOURS MATCHED THOSE ON HER ORIGINAL DESIGN AND THAT THE QUALITY WAS PERFECT. THIS TOOK SO MUCH STRESS OFF ME AS I JUST RECEIVED THE PRE CUT LABELS READY TO GO!
I WOULD HIGHLY RECOMMEND LETICIA TO ANY BUSINESS – BIG OR SMALL. IF YOU’RE IN NEED OF A FRESH NEW LOOK AND WANTING SOMEONE WITH TALENT, PATIENCE AND A GREAT EYE FOR DETAIL, SHE’S YOUR GIRL! SHE WILL WORK ALONGSIDE YOU TO BRING YOUR VISIONS TO LIFE