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Flowers & Salt

Yoga & Pilates Studio

Brand Identity & Logo Design


Beautiful hand illustrated brand design by lead designer Leticia Masseurs at Organic Lines Design Studio. 


Flowers and Salt, a yoga and pilates based in Auckland, New Zealand, required a hand illustrated logo that reflected a light and delicate boho feel. The illustrated logo was also used as a 1.6m x 1.6m wall decal in her newly designed yoga studio.


The Flowers and Salt brand identity included a primary logo, vertical secondary logo, soft and neutral colour palette and font selection to flow through her marketing and website. The logo features Vicky in the centre holding a pigeon pose within a manuka flower wreath.

Flowers&Salt Logo design for yoga and pilates studio organic lines design.jpg
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