Flowers & Salt

Yoga & Pilates Studio

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Brand Identity & Logo Design

 

Beautiful hand illustrated brand design by lead designer Leticia Masseurs at Organic Lines Design Studio. 

 

Flowers and Salt, a yoga and pilates based in Auckland, New Zealand, required a hand illustrated logo that reflected a light and delicate boho feel. The illustrated logo was also used as a 1.6m x 1.6m wall decal in her newly designed yoga studio.

 

The Flowers and Salt brand identity included a primary logo, vertical secondary logo, soft and neutral colour palette and font selection to flow through her marketing and website. The logo features Vicky in the centre holding a pigeon pose within a manuka flower wreath.

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