Flowers & Salt
Yoga & Pilates Studio
Brand Identity & Logo Design
Beautiful hand illustrated brand design by lead designer Leticia Masseurs at Organic Lines Design Studio.
Flowers and Salt, a yoga and pilates based in Auckland, New Zealand, required a hand illustrated logo that reflected a light and delicate boho feel. The illustrated logo was also used as a 1.6m x 1.6m wall decal in her newly designed yoga studio.
The Flowers and Salt brand identity included a primary logo, vertical secondary logo, soft and neutral colour palette and font selection to flow through her marketing and website. The logo features Vicky in the centre holding a pigeon pose within a manuka flower wreath.