Benson Property

Brand Refresh

 

Benson Property Ltd is a long established high end property investment company based in the sunny Hawke’s Bay. Being a company that was established several decades ago, it is only natural that their previous branding was no longer giving the visual feel that suited their professional portfolio.

 

To maintain a strong connection to the brand that had represented Benson Property for so long, it was opted to undertake a ‘refresh’ rather than a full rebrand. 

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This project is a perfect example of how slight but thoughtful design changes can give a brand a modern edge that will serve it well for many years ahead.